For me, Twitter > Facebook when it comes to blogging. While Facebook can be super useful, Twitter is where I have meaningful conversations with my readers and followers, and most importantly, it’s where they are. Because of this I really stepped up my Twitter game a while back, and I’ve seen really positive results. But do you feel like you’re not getting the grip of it yet? Start with these 5 things that all bloggers should be doing on Twitter and you’ll start to see a growth in engagement, followers and clicks through to your blog.
@ThePinesOfRome I get that pretty often. Do you have some blog posts you can direct them to?
— Jess Dante (@Jess_inLondon) January 29, 2015
1. Interact with everyone you follow (and people who you don’t)
I’ve said it before (in this post) and I’ll say it again– social media is all about the conversation! It’s great to shout about your new posts and other things you’re involved in but that shouldn’t be all you say. Reply to questions or comments, thank someone for sharing a blog post that you found useful, and post something yourself that’s meant to get a conversation going, such as a question asking your followers what their favourite holiday destination is. As a rule of thumb, 1/3rd of your tweets should be your own thoughts and promotions, 1/3rd should be sharing other useful and interesting content and 1/3rd should be you interacting with other tweeps. By having a Twitter account that does more than just tweet out your own stuff, you’ll start to see an increase in followers because they’ll see that they’ll get some useful stuff popping up in their timeline if they start following you.
2. Share photos directly on Twitter
Tweets with photos get more retweets, favorites and clicks than tweets without. It’s a stat that’s well known in the social media sphere but it’s something I’ve also noticed on my own content as well. Whenever I share a piece of content, I try to include an image as often as possible. You can do this with some of your Instagram photos, but DONT share directly from Instagram. As you probably know, your Instagrams don’t actually show up on your followers’ Twitter feeds, just a bit of your caption and a link. So unless the first few words of your caption are super-ridiculously-awesome, you won’t get very many clicks through to the image (if any). So if you still want to share images from Instagram to Twitter, let me introduce you to IFTTT, which stands for “If This Then This”. You can set up “recipes” that trigger if something happens. So, for example, you can set up a recipe to post any Instagram you post directly to your Twitter feed. This means your Instagram will actually appear on your followers’ feeds.
— Jess Dante (@Jess_inLondon) May 6, 2015
3. Share other bloggers’ posts… and tag them
I talked about sharing other bloggers’ content in this post. Have you started doing it? If you do, don’t forget to tag the blogger so she gets a notification that you’re sharing her stuff! You may get a new follower or a retweet out of it, but in the least, you’ll start to build a positive relationship with the blogger. Always a good thing!
4. Add your own two cents to your retweets
Retweeting is a great and easy way to share content with your followers, but next time, instead of just RTing, why not add your own two cents in too? You may only have a few spare characters but you’ll catch the attention of the tweeter and may strike up a conversation. There’s also the possibility of getting a RT too. Do this by doing a “quote retweet” instead of a typical retweet.
I’ve started using Buffer religiously for scheduling tweets because of its fantastic and easy-to-understand analytics. Whenever I schedule a tweet through Buffer, I can easily view how many interactions and clicks it received once it goes live. Buffer even lets me know which tweets did the best by labeling as a top tweet. Twitter has just recently added a very similar feature directly to your account, but it’s not possible to access your analytics on mobile like you can via Buffer’s app. So start using analytics to see which types of tweets resonate best with your followers, which get clicked the most, and what time of day is the best to be tweeting in order to reach your followers. With Buffer’s analytics I can tell that although they usually don’t receive very much engagement, my followers like to read blog posts about social media for small businesses, which I know because of the high click through rate on these tweets.
Still need help with Twitter, social media or anything blog related? I can help. Check out my freelance services page, and follow my Blog Fun Pinterest board.