If you’re booking your London hotel soon and want to feel like you’re a Londoner, there are some great areas I recommend you stay in for a more local experience. When you stay in Central London, in areas like Piccadilly Circus, Mayfair, and near major tourist sites like Tower Bridge, you will be nice and close to the most famous things to see in London, which is fine, and if that’s what you’re after, then check out my guide to the top areas to stay in if you want to be by the popular London attractions.

But if you instead envision yourself trying to immerse yourself in the local London culture, exploring the neighborhood pubs, grabbing breakfast in the local coffee shop, and learning the history of an area that actual Londoners feel passionate about being a resident of, I hear ya… this is how I think everyone should do their London stay. So check out my suggestions below for areas to stay in London for a local experience.

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*BTW– when you see (WA) this means that this venue is fully wheelchair accessible.

Before I tell you the areas I suggest, here are some important things to know about staying more locally instead of in the centre of the city, right next to the sights:

You’ll be using public transport more: You’ll be a bit farther from most of the major attractions so you’ll likely need to hop on the tube a bit if you plan to still hit those up.

You’ll be using public transport more: You’ll be a bit farther from most of the major attractions so you’ll likely need to hop on the tube a bit if you plan to still hit those up. 

You could make some local friends: These areas I’ll recommend are where Londoners do live, unlike in very central London, where you’ll find it hard to find area residents. So if you’re looking to find yourself a fun local pub to visit a few times before turning in for the night, or maybe some quaint coffee shops right by your hotel, and who knows, maybe make a Londoner friend, these are good options.

You’ll get more for your money (maybe): Compared to hotels near the big London attractions, you’ll generally speaking get a slightly more for your money at hotels in the below areas, but not always. Also, the amount of hotels in these areas are lower than in popular tourist spots so demand is a bit higher, which could affect pricing.

It’s not just these areas…

This list is not inclusive. Just because I don’t mention one area doesn’t mean it’s bad, this is just a curated list from my own opinion and experiences.

So here are some great London areas to stay in for a local experience…

Despite the fact that Portobello Road gets insanely overrun with tourists on the weekend, if you visit it during the week, or if you just literally go anywhere but that road, Notting Hill is a really lovely area that people love to live in and even raise their families.

Notting Hill

Despite the fact that Portobello Road gets insanely overrun with tourists on the weekend, if you visit it during the week, or if you just literally go anywhere but that road, Notting Hill is a really lovely area that people love to live in and even raise their families.

Notting Hill’s got a major neighbourhood feel, it’s one of the few areas I go to where people more naturally will strike up a conversation with you, which Londoners are known to not be amazing at.

You’ve got lovely restaurants here, and some hyper-local pubs and just hop on the tube and you’ll be in central London in less than 15 minutes, making Notting Hill a great area to stay in in London for a local experience.

Some of my favourite spots and things to do in Notting Hill

The Museum of Brands and Packaging is an interesting way to learn about English history through pop culture, branding, fashion, and packaging throughout the centuries. Once you’re done making your way through the zig zag of chronological historical items, stop at the museum cafe and enjoy a bite to eat or a cup of tea out in their beautiful little garden.Image Courtesy of The Museum of Brands and Packaging 

The Museum of Brands and Packaging (WA) is an interesting way to learn about English history through pop culture, branding, fashion, and packaging throughout the centuries. Once you’re done making your way through the zig zag of chronological historical items, stop at the museum cafe and enjoy a bite to eat or a cup of tea out in their beautiful little garden.

Ragyard is a family-run London-based clothing brand that takes old clothing from around the world and upcycles pieces into something unique and beautiful. The pieces are eye-catching, and would make for an incredible souvenir to take home. 

Notting Hill is now one of the most affluent areas of London, but it wasn’t always like this, and gentrification has stripped the area of its original Black History roots. Black History Walks (WA) does an incredible tour showing you the Notting Hill that goes beyond the brunch spots and explains how the area was a huge part of the civil rights fight not so long ago.

The Distillery is a gin distillery (where they make Portobello Road Gin) as well as a bar, restaurant, and boutique hotel all in one. I love popping in here when I’ve got an hour to spare to try another one of their gin cocktails. Try the Sloe Gin Spritz, or ask one of their experienced mixologist for a recommendation from the extensive cocktail menu.Image Courtesy of The Destillery

The Distillery (WA) is a gin distillery (where they make Portobello Road Gin) as well as a bar, restaurant, and boutique hotel all in one. I love popping in here when I’ve got an hour to spare to try another one of their gin cocktails. Try the Sloe Gin Spritz, or ask one of their experienced mixologist for a recommendation from the extensive cocktail menu.

This area is fantastic for shopping secondhand, as there are many charity shops dotted around with a curated selection of high-end pieces. I have found some of my best pieces at these shops. Try the shops along Portobello Road and Westbourne Grove, or if you prefer to shop vintage head to Found and Vision off Portobello Road.

Pubs are very easy to come by around here, there’s one around just about every corner.

Hotels to Book in Notting Hill

There are three (great) hotels in Notting Hill, so if you want to be right in this area, choose one of the below.

This hotel nods to the antique shops of the area, with colourful interiors and quirky accents like in-room clawfoot tubs. That being said, it’s still luxurious and a bit modern, and while you’ll get the perks of staying at a hotel, your room will feel like you’re in someone’s home.Image Courtesy of The Portobello Hotel

The Portobello Hotel

This hotel nods to the antique shops of the area, with colourful interiors and quirky accents like in-room clawfoot tubs. That being said, it’s still luxurious and a bit modern, and while you’ll get the perks of staying at a hotel, your room will feel like you’re in someone’s home. (WA with limitations)

£££ | Book The Portobello Hotel

With rooms from around £250/night, this stunning and luxurious hotel in a great location is actually decent value. You’ll feel right at home as a Londoner, staying in what looks like one of the gorgeous white homes that line many of the area’s streets. Adding to the “I live here” feel is the ground floor of the hotel, which is more a neighbourhood hangout than lobby, where you’ll find a curated British library, walls of art, the Henderson bar, a coffee shop serving a menu that evolves throughout the day, and a shop showcasing collaborations with designers and artists. If you’re a solo traveler, there’s a single room available that will help you save some cash.Image Courtesy of The Laslett

The Laslett

With rooms from around £250/night, this stunning and luxurious hotel in a great location is actually decent value. You’ll feel right at home as a Londoner, staying in what looks like one of the gorgeous white homes that line many of the area’s streets. Adding to the “I live here” feel is the ground floor of the hotel, which is more a neighbourhood hangout than lobby, where you’ll find a curated British library, walls of art, the Henderson bar, a coffee shop serving a menu that evolves throughout the day, and a shop showcasing collaborations with designers and artists. If you’re a solo traveler, there’s a single room available that will help you save some cash. (WA)

£££ | Book The Laslett in Notting Hill

Whether you’re a huge gin fan or not, you’ll love the boutique feel if you stay in one of the four rooms at the top of The Distillery on Portobello Road. You’ll be steps away from a quick London gin (in fact you’ll find bottles in your room) and you’ll be smack dab in the middle of Portobello Road, the lifeline of the area.Image Courtesy of The Distillery (via Agoda)

The Distillery

Whether you’re a huge gin fan or not, you’ll love the boutique feel if you stay in one of the four rooms at the top of The Distillery on Portobello Road. You’ll be steps away from a quick London gin (in fact you’ll find bottles in your room) and you’ll be smack dab in the middle of Portobello Road, the lifeline of the area. (WA)

££ | Book The Distillery

East London is a very eclectic area, and if you stay in Shoreditch you’ll be in the middle of the city’s hipster central. There’s tons of street art that pops up all around the area every day, and it’s the best area to stay in if you want to do some vintage shopping. You can also venture even further east from here easily, going to areas like London Fields, Dalston, Victoria Park Village, and more, where tourists NEVER venture to, sadly!

Shoreditch

East London is a very eclectic area, and if you stay in Shoreditch you’ll be in the middle of the city’s hipster central. There’s tons of street art that pops up all around the area every day, and it’s the best area to stay in if you want to do some vintage shopping. You can also venture even further east from here easily, going to areas like London Fields, Dalston, Victoria Park Village, and more, where tourists NEVER venture to, sadly!

Shoreditch is also known as a popular area to go partying on the weekends, so if that’s something you’re interested in, definitely consider staying around here so you can easily stumble home at whatever hour of the morning you choose.

BTW, Shoreditch is in my 3-Day London Itinerary, and be sure to grab the additional London Hotel Guide for other hotel options along the itinerary route.

My favourite things to do around Shoreditch

This area is fab for vintage shopping. My favourite shop in the area is Beyond Retro, as they have tons of options, are super organised, and they also have their own line of clothing made out of recycled materials. Head to Shoreditch on a weekend if you want to vintage shop, because beyond the regular shops, there are tons of pop-up weekend markets to browse too. Find out more about vintage shopping in Shoreditch in the below video…

Rich Mix (WA) is a cinema and community arts centre that supports the local area in many different ways. Pop in for a cheap cinema ticket or a live show, or to view one of their current art exhibitions.

The Jones Family Project (WA) is a bar-restaurant that honestly doesn’t look like much from outside but venture in and head downstairs for a gorgeous but casual dining room. While this isn’t really a pub, their Sunday Roast is REALLY good, especially for vegetarians.

Visit La Fauxmagerie on Cheshire Street and you’ll be at the UK’s first plant-based fromagerie. All of their cheese, “meats” and “seafood” are vegan-friendly!Image Courtesy of La Fauxmagerie

Visit La Fauxmagerie (WA) on Cheshire Street and you’ll be at the UK’s first plant-based fromagerie. All of their cheese, “meats” and “seafood” are vegan-friendly!

In the mood for street food and drinks in a buzzy atmosphere? Dinerama is home to some of the city’s best street food vendors, and this spot is a favourite for Londoners who are looking for affordable eats and drinks in a casual atmosphere. It typically gets pretty busy, so the earlier you can arrive, the better. Once it hits late night on the weekends, expect a DJ and spontaneous dance floor to form…

Shoreditch is known for its street art scene, and it’s worth taking a tour to learn about each of the pieces you’re seeing, and the artist behind them. I personally recommend the East End Food Tour by Eating Europe, as they do a fab job combining history, street art, and delicious food to give you a really good background of this eclectic area.

Again, for more things to do and places to visit in Shoreditch, grab my 3-Day London Itinerary.

Locally-loved hotels to book in Shoreditch, London

Because of its recent popularity, Shoreditch has seen a ton of cool hotels pop up in the last ten years, fitting various different price points and levels of luxury. Here are a few that I recommend considering for your London trip.

This chain claims to be “no-frills” in order to lower its prices, but it’s still a pretty swanky hotel. There’s only one room type so there’s no confusion on what you’ll be getting. Rooms can go as low as £120/night if you snag a good deal during the low season, and there’s even a little terrace bar you can hang at before you head out for the evening.Image Courtesy of CitizenM Shoreditch

CitizenM Shoreditch

This chain claims to be “no-frills” in order to lower its prices, but it’s still a pretty swanky hotel. There’s only one room type so there’s no confusion on what you’ll be getting. Rooms can go as low as £120/night if you snag a good deal during the low season, and there’s even a little terrace bar you can hang at before you head out for the evening. (WA)

££ | Book CitizenM Shoreditch

This place is super cool and if you want a lively atmosphere and a cool bar, restaurant, and workspace in your hotel, this is the spot. It’s known for being a really popular spot for Londoners to go and work during the day because they have comfy sofas (I almost fell asleep in one once…) In the evening, it’s great for a post-work drink, although it tends to get a bit crowded. Tip– when you book, go for one of their larger rooms if there’s more than one of you in the room and you’ll be there for at least a couple of nights. The cosier options are indeed teeny, although they make for a decent option if you’re just there on your own or just one night.Image Courtesy of The Hoxton Shoreditch

The Hoxton Shoreditch

This place is super cool and if you want a lively atmosphere and a cool bar, restaurant, and workspace in your hotel, this is the spot. It’s known for being a really popular spot for Londoners to go and work during the day because they have comfy sofas (I almost fell asleep in one once…) In the evening, it’s great for a post-work drink, although it tends to get a bit crowded. Tip– when you book, go for one of their larger rooms if there’s more than one of you in the room and you’ll be there for at least a couple of nights. The cosier options are indeed teeny, although they make for a decent option if you’re just there on your own or just one night. (WA)

£££ | Book The Hoxton Shoreditch

This hotel is on the opposite side of the Old Street Roundabout from Shoreditch, heading in the direction of Angel. But it’s still less than ten minutes’ walk from Shoreditch, and offers REALLY good value. You won’t find the usual Shoreditch hipster vibe here, however the hotel is quite luxurious, has spacious rooms (including family suites) and has a pool and spa in the lower ground floor. I stayed here once and it was quite romantic and I felt their prices are low for what you get, especially with the service level they offer. After checking out, I realised I had left a very expensive necklace in the pocket of my dressing gown, and they were somehow able to locate it for me before its demise!Image Courtesy of M by Montcalm (via Agoda)

M by Montcalm 

This hotel is on the opposite side of the Old Street Roundabout from Shoreditch, heading in the direction of Angel. But it’s still less than ten minutes’ walk from Shoreditch, and offers REALLY good value. You won’t find the usual Shoreditch hipster vibe here, however the hotel is quite luxurious, has spacious rooms (including family suites) and has a pool and spa in the lower ground floor. I stayed here once and it was quite romantic and I felt their prices are low for what you get, especially with the service level they offer. After checking out, I realised I had left a very expensive necklace in the pocket of my dressing gown, and they were somehow able to locate it for me before its demise! (WA)

££- £££ | Book M by Montcalm 

Clerkenwell

The area of Clerkenwell is known for being a hub for creatives, designers and architects, and it actually is home to more creative businesses per square mile than anywhere else in the world! Despite being near bustling areas like Farringdon and Chancery Lane, you’ll find cute little streets, local pubs, and other gems… but only if you take the time to explore. It’s also a fairly quiet area, especially on the weekends, making it a lovely-yet-central area of London to stay in.

Some things to check out in Clerkenwell, London

Modern Pantry is a Londoner favourite, serving up modern British cuisine and a banging brunch on the weekends too. The tiny restaurant sits on a cute little square, and when you’re done with your meal, pop into the eclectic, award-winning cocktail lounge at The Zetter Townhouse next door, called the ZTH Cocktail Lounge (WA).

Modern Pantry is a Londoner favourite, serving up modern British cuisine and a banging brunch on the weekends too. The tiny restaurant sits on a cute little square, and when you’re done with your meal, pop into the eclectic, award-winning cocktail lounge at The Zetter Townhouse next door, called the ZTH Cocktail Lounge.Image Courtesy of The Zetter Townhouse

The Gunmakers (WA) is a cosy pub that’s featured in my What to Do in London in the Winter guide, as it makes for a nice stop to warm up with a pint or glass of red wine while exploring London. It’s teeny tiny and feels like you’re in someone’s home. It also has a cute little covered winter garden you can enjoy too. The serve a small food menu too, including Camembert popcorn!

Head to Exmouth Market to eat, drink, and shop local. Exmouth Market is the name of the road, where you’ll find brick-and-morter, permanent spots, but during the weekdays at lunchtime there’s also an actual outdoor food market. Some things to check out include Cafe Kick for coffee, The Exmouth Arms pub (WA) for a pint or a pub lunch, and Marby and Elm for cute stationary and other paper goods. You can see more of Exmouth Market in the below video (it’s one of our most popular…)

Mag Culture is a shop that celebrates the best magazines from around the world, with a constantly changing stock of over 500 titles. They encourage you to browse before you buy!

If you’re a Zaha Hadid fan, a visit to the The Zaha Hadid Gallery and Shop in Clerkenwell is absolutely a must. Pick up something to take home or just admire her work and her impact while you’re there.

Hotels to book into in Clerkenwell, London

The Zetter Hotel is an gorgeous 59-room boutique hotel with eco credentials, although they don’t shout about it, which is cool but also leaves much to the imagination… Anyways, the Zetter impeccably designed, and could be a good option for families as some of their rooms can be interconnected. If you’re happy to splurge on your stay here, opt for the Deluxe Studio, which not only has a spacious terrace but also a soaking tub on said terrace.Image Courtesy of The Zetter Hotel

The Zetter Hotel

The Zetter Hotel is an gorgeous 59-room boutique hotel with eco credentials, although they don’t shout about it, which is cool but also leaves much to the imagination… Anyways, the Zetter impeccably designed, and could be a good option for families as some of their rooms can be interconnected. If you’re happy to splurge on your stay here, opt for the Deluxe Studio, which not only has a spacious terrace but also a soaking tub on said terrace. (WA)

£££ | Book The Zetter Hotel

If the idea of staying above a pub makes you cringe, then shift your idea of pub stays. Remember that first of all, pubs close at 11 in the UK, so noise won’t be a problem, and actually there are tons of pub stays in London that are affordable and also highly rated on review sites like Booking.com. The Clerk & Well’s room are absolutely STUNNING, resembling what you’d find in a luxury hotel, and you really can’t be the location. Plus, the pub is one of the best in the area, so you can head downstairs whenever you want to have a pint or to try their Pan-Asian dishes in the dining room. I used to have a client in this area and would go here often for lunch or a pint!Image Courtesy of The Clerk & Well Pub and Rooms (via Booking)

The Clerk & Well Pub and Rooms

If the idea of staying above a pub makes you cringe, then shift your idea of pub stays. Remember that first of all, pubs close at 11 in the UK, so noise won’t be a problem, and actually there are tons of pub stays in London that are affordable and also highly rated on review sites like Booking.com. The Clerk & Well’s room are absolutely STUNNING, resembling what you’d find in a luxury hotel, and you really can’t be the location. Plus, the pub is one of the best in the area, so you can head downstairs whenever you want to have a pint or to try their Pan-Asian dishes in the dining room. I used to have a client in this area and would go here often for lunch or a pint! (WA with limitations)

£££ | Book The Clerk & Well Pub and Rooms

This luxury hotel will give you Victorian London vibes. Set within a row of 18th-century houses in Clerkenwell, the building still retains much of its original features and is decorated with incredible antique pieces. The hotel has a single room for solo travelers, as well as “The Rooks Nest”, a two-story suite at the top of the building with its own Victorian tub in the bedroom area.Image Courtesy of The Rookery (via Booking)

The Rookery

This luxury hotel will give you Victorian London vibes. Set within a row of 18th-century houses in Clerkenwell, the building still retains much of its original features and is decorated with incredible antique pieces. The hotel has a single room for solo travelers, as well as “The Rooks Nest”, a two-story suite at the top of the building with its own Victorian tub in the bedroom area.

£££ | Book The Rookery

These are some of the best areas to stay in London for a local experience. If you end up staying at one of these recommendations, be sure to share on Instagram and tag @loveandlondon so I can see. 

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local london areas to stay in

Jessica Dante

Jessica Dante

Jess is the founder of Love and London, an online travel guide that helps London tourists to visit London like they live there. She's been featured in Refinery29, Forbes, BBC Radio 2, HuffPost, and more. Jess is also a sustainable and ethical travel advocate.

9 Comments

  • Mahima says:

    All the details you provide to us, it was very helpful and useful.

  • Steven says:

    Enjoying your posts, thanks for your work preparing. Will will be staying a few days in Bloomsbury as it seems like a good location for what we will be seeing. Hope it measures up to your areas detailed in this post.

  • Susan Styler says:

    I always enjoy your articles, Jess, and have learned a lot that will be useful for my next trip to London.
    Would you consider offering tips/do an article designed for Seniors, the 60+ group, who may be solo travelers, but also are still young at heart. While they aren’t able to get around as quickly as the 20-30 somethings, they still want to see and enjoy as much as possible & perhaps, stay in lodgings/neighborhoods that are lovely and suited for their age bracket say, 55-75. and pinpoint areas where pubs, shops, cafes might best meet their needs & interests. Perhaps a place your mom or favorite aunt might stay? Of course, all of this without breaking the bank! Thanks for your consideration, Jess.

  • Lynn says:

    Hi Jess,
    I have been watching your videos for several months. I have learned so much that I was able to make a very nice, very comfortable pace for myself and my mom. I will tell you my age (60) so you can guess how old my mom is, that being said, My itinerary consists of a lot of your top 10 but doing in 6 days instead of 2 or 3 days. As far as restaurants, shopping and attractions, you can still go to a lot of places. Try Open Table app. I booked several meals. Even Tea at Kensington. My flight leaves Saturday night. Can’t wait to see London. Again. It’s been along time

    Lynn

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