…and your purchase isn’t just about YOU.
10% of your 2022 Itinerary purchase will be donated to Hackney Food Bank, a food bank in Jess’s local area that helps to tackle food poverty.
And we’re super proud to say that since 2019, itinerary purchases have helped send £4500 to some amazing London charities.
See how the Itinerary works…
What customers have said about our 3-Day Itinerary…
“I’m really glad I found Love and London, because I was all over Pinterest going nuts trying to organize my fall trip to London. But the Love and London team really does the work for you. There were even with a few things on the 3 day itinerary that weren’t listed that I wanted to do; but Jess sets it up in a way that it makes it flexible to your wants and needs. I’m also gluten free, and she maps out so many restaurants and afternoon tea places that accommodate me. 100 worth the money! The google maps aspect of the guide is already favorite part. I’m so excited to use it! Beyond amazing!”
L. G.The 3-Day London Itinerary is great!
“It's such a wonderful complement to the Love + London YouTube videos. I especially appreciate the map, photos, hyperlinks and the fact that it's indicated when a restaurant has gluten-free, vegan and/or vegetarian options. I also love the checklists and the friendly, warm tone!”
HeatherWorth Every Penny (and then some)
“This is an absolute must have. It was so nice to not have to spend hours and hours mapping out our days, Jess did all that work for us. We tried so many of the restaurants recommended and not one of them disappointed! London is such an expensive and expansive location we felt that we were able to squeeze every ounce of its splendor out of our trip in large part due to this guide. We are already planning our return to hit the places we didn't get to see and try other suggestions.”
Brady K3-Day London Itinerary FANTASTIC!!!
“What a fantastic 3 day guide. It has about everything you would want to do/see in a short time span. Very detailed and informative. And with the check list you are sure not to miss anything you want to do. Great job Jess and Love + London team.”
Victor GarciaSimple, essy and fun
“Easy to understand with all the interesting points to discover, all close by the places we’ll be staying at.”
Meet the Expert
I ‘m Jess, an American who moved to the UK in 2013 and loves nothing better than finding unique, fun and interesting things to experience in London.
My team and I have helped hundreds of thousands of visitors to London to have the trip of a lifetime here in my city, through my Youtube channel Love and London. I know planning a big trip to London can be overwhelming, so I look forward to helping ease that worry.
You’ll receive this guide immediately upon purchase via digital download.
“I have the 3-Day Itinerary, is this for me?”
The first three days of the 6-Day Itinerary are the same as what’s included in the 3-Day Itinerary. If you have the 3-Day Itinerary and would like the three extra days, shoot us an email at email@example.com
“I have some of The Casual Tourist Guides, will this overlap?”
Yes, this guide overlaps with all of The Casual Tourist Guides. But the CTGs don’t include as robust of a digital map and the London Pass Guide.
“How is this itinerary different from what’s online or in the bookstore?”
Well, I’ve never seen any itinerary that includes a digital map for your phone, which allows you to get real-time transportation and walking directions as well as makes it super easy to follow the itinerary. Also, many “itineraries” you can find online are created by people who’ve only visited London, not LIVED here. They aren’t able to provide alternative food options for diet restrictions, public toilets along the route, or more crucially, tips that only someone who has done this route herself for years would know.
“Why do you charge money for this?”
There are a couple of reasons. It took weeks to create the itinerary, starting with hours of researching and planning the perfect route, to multiple days of on-the-ground testing, to writing the 100+ page guide and creating the map. If I didn’t charge for the itinerary, I simply couldn’t provide it to our community as it takes up so much time to create. I also spend anywhere from £25-200 per week trying out new things around London, some of which is included in the itinerary, some of which is not worthy. Of course, all of those meals, drinks, and tickets cost a lot of money. But by me testing them out and only telling you about the best, you won’t have to waste your time and money too, because only the best of the best goes in my guides.
If I save you from one not-so-good moderately-priced meal, you’ve already paid yourself back for your purchase, never mind the hours and hours of research and planning you won’t have to do yourself.
“How much walking and public transportation is involved each day?”
Each day varies. All days except the last one could be done by foot only.
“I’m on a serious budget. Will this work for me?”
Yes! Just about all of the attractions included in the itinerary are either free or can be experienced “as a taste” from the outside, therefore there’s no need to buy entrance tickets if that’s not in your budget. I’ve also included budget-friendly food options (they’re the ones marked with a single “£”) or if you don’t want to spend money on food, just bring your own and only follow the sightseeing elements of the itinerary.
“How far in advance should I buy this for my trip?”
Buy it at least a week in advance, if you can. I recommend reading over the PDF before you arrive to London, so you can familiarise yourself with my recommendations, and some attractions and restaurants require advance booking. It also can take up to five business days for the Digital Map to be added to your phone, but usually just takes one business day.
“I’m travelling in 2023 but I would like to start planning, is this for me?”
Yes, with all orders of our 2022 itineraries, we will be giving you the 2023 version for free when it’s launched.
It absolutely works best when you have it. It will also allow you to get walking directions when needed, or transport directions when you’re planning to head back to your hotel once the day is done. In the guide I’ve included a list of ways to have data on your phone so you can stay connected.
“How do I save the guides to my phone/laptop?”
To most easily access your Love and London guides and to make sure you can always reference them into the future, you’ll need to download your files to one or more of your devices. It’s fairly straightforward but if you are not sure how to do that then follow these steps.
Get in touch with us if you need us to reset your download attempts as each guide can be downloaded five times by default.
“Can I share the PDF and map with anyone? ”
One purchase of the itinerary includes the PDF, which can be downloaded up to five times onto your various devices, and one Digital Map. You’re certainly allowed to pass your device to your travel partners, but it can’t be shared beyond that.
If you’d like two different phones to have access to the Digital Map, you’ll both need to purchase the itinerary.
“Does the itinerary tell you how to get to the starting point of each day from my hotel?”
It doesn’t, because everyone who purchases the itinerary will be arriving from different parts of London. But it gives you a concrete starting point, and when you’re at your hotel ready to start your day, just pull up the map, select the starting point, then click “Directions” to see all of your options for getting there. It’s really easy!
“Which phones does the Digital Map work on?”
It’s integrated with the Google Maps app, so it’s available for all phones that use iOS or Android operating systems.
“Can I print the PDF guide?”
Please don’t! It was not created to be printed, and works best in its digital format. Please save some trees and don’t print your guide.
London’s food spots are generally pretty good at accommodating for this, and I’ve included a variety of options that should suit just about everyone. Markets are especially good for this, by the way! For a few years now we include icons indicating restaurants that are veggie-friendly, vegan-friendly and GF friendly.
That being said, you should always check the menu online yourself, and you can also phone up a restaurant before you go to ask what they can do for any requirements, as they might have a hidden menu you can choose from, or they can create something special for you if you give enough notice.
I’m personally vegetarian, so if you are too, you’ll find plenty of food options in the itinerary.
“I have a physical disability. Will I be able to do everything in the itinerary?”
Our itinerary has indicators telling you whether or not each recommendation is wheelchair accessible and there are plenty of options for those who need to avoid stairs. You can expect to walk a fairly good amount each day, but how much depends on how you choose to use the itinerary.
“I have really specific things I want to see, will this work for me?”
I’ve created this itinerary to cover what most people who visit London for the first time typically like to see. Of course, I can’t cover everything! If you have really specific or unique tastes, or don’t want to experience any classic London attractions (even just to see them from the outside) then this probably isn’t for you. Instead, you’ll LOVE The Casual Tourist Guides, which were made literally for people just like you 🥳
“Is this suitable for families with children?”
The cool thing about London is that most things, and well, pretty much everything when it’s daytime, works for families with kids, if your children are fairly well-behaved. That being said, I’ve not specifically made this itinerary with kids under 16 in mind.