About Us | Love and London

Just call us “your friend in London”.

B ack in 2013, our founder Jessica Dante moved to London from the US and she loved spending her free time exploring the city to discover its hidden gems. She focused on finding the cozy pubs where locals hang out, those little restaurants serving up the tastiest food, and avoiding the typical tourist traps. When on her own travels around the world, Jess relied on tips and suggestions from her new friends, and she soon realized that having a local friend giving her recommendations made her trip so much more interesting, fun and culturally deep. She thought about how great it would be to be “a friend in London” to people who might not have an actual friend to help them explore, so she started sharing her best tips on a YouTube channel called Love and London. It was a hit pretty early on and so she spent a couple of years, alongside her regular job, producing tons of free content for tourists on YouTube, Instagram, and a website.

In 2017, Love and London officially became a business, transforming from Jess’s part-time side gig to a fully-fledged brand dedicated to helping tourists explore the city like the locals do. And since then, we’ve helped millions of visitors discover the best that London has to offer.

Love and London has now grown into a team of city experts and energetic locals who will help you have an unforgettable trip of a lifetime, giving you the insider info you need.

We know you’ll probably want to do some of the major London sights you’ve seen in the films and learned about in school. But what we really LOVE to do is help you experience the city like you live in it. From sending you to a sexy wine bar, to telling you about the hidden museum that even locals pass by without noticing, to showing you a quaint boutique hotel you’ll love in an area that wasn’t on your radar, but should be… THAT’S what gets us fired up.

And as much as we tell you what to do, we also tell you what NOT to do, as that’s even more important. We’re here to help you save time, money and disappointment. There’s no room for that during your limited time in this amazing city.

Ready to explore London like a Londoner would? Follow us on:

Meet our London Experts

Jessica Dante

Founder

Jess loves London not for the typical tourist attractions like the London Eye or Big Ben, but for the little things that make the city special. She enjoys discovering hole-in-the-wall Indian restaurants, having picnics with friends on Primrose Hill while admiring the London skyline, and sipping cocktails in dimly lit lounges. Her passion for the city stems from the diverse cultural influences and hidden gems that only a true Londoner can reveal.