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If the word “itinerary” scares you, we get it! As people who considers ourselves “relaxed” travellers, in some cases it scares us too. But having an itinerary can help you experience London efficiently, making the most of your time without wearing you out and making you spend a lot of money unnecessarily. These are the common concerns people usually have when it comes to following an itinerary, and here’s how to address them so you can make sure you fully maximise your visit to London.

A tourist taking pictures by the Thames, courtesy of a planned London itinerary

There’s no flexibility

Personally, when we travel, we couldn’t think of anything worse than a linear plan for each of our days, that can’t be deviated from without making the rest of the day harder to achieve. At Love and London, we do like some things tentatively planned, but very much in a go with the flow, see how the day takes us kinda way.

If you’re the same way, an itinerary can feel restrictive. We wanted the opposite of that, and to accommodate for people like us, we made our London Itineraries. They’re flexible in many senses, some of which we will talk about in a bit, but it’s designed to be broken up into multiple days if needed, and to be able to skip sections or areas if you want to, without being super confused as to how to proceed with the rest of the day.

The flexibility aspect is also important so that if there’s an unplanned closure, a tube strike, or something else that us unexpected, you can easily adjust your day as needed, with the Digital Map being a big help with that.

Friends having street food in London

You still have to spend time researching where to eat along the route

Many times, itineraries only plot out the attractions you’ll visit in a day, but they don’t recommend where to get breakfast, lunch or dinner along the route. So you’re stuck having to take time to research good food spots that will be near to where you’ll be, otherwise you could get stuck at a lame, overpriced restaurant just because you were too hangry to put some effort into finding a good spot while on the go.

We personally don’t want you to have to do that if you get one of our London Itineraries, so we’ve included loads of recommendations for where to eat along the route, for all three meals.


Friends following the digital map from our pre-planned London itinerariesIt won’t account for your tastes, budget or desired travel pace

If you’ve got a pre-planned itinerary filled with museums and you hate museums, then said itinerary will TOTALLY not work for you… maybe that’s what you’re afraid of. We would be! Typically when we travel, we don’t hit up the most famous attractions, or visit things like art museums. There’s nothing wrong with them, it’s just not our taste. We don’t really enjoy strolling around most art museums, or encountering crowds, and would rather spend our time doing something else (mainly, eating).

So when we made our London Itineraries, we kept this in mind so that people with varying tastes, wallet sizes, and travel styles could still use it. The suggestions in the itinerary have something for just about everyone, no matter what kind of traveler you are.

The only caveat is if you have VERY specific tastes or ideas for what you want to do, for example, if you want to see multiple Harry Potter attractions.

Passengers on a London underground train

You still have to figure out transportation throughout the day

Sometimes, itineraries you find online don’t take into account travel time between each sight or food spot. This means that getting everything on the itinerary done in one day is either unrealistic, or it just involves a lot of time on public transportation… something that we personally hate doing as Londoners, and if you’re on vacation here, you probably don’t want to be doing that either!

The best way to experience London each day is to explore a condensed area, so that you can walk to just about everything if you want, or can hop on a bus for a minimal amount of time when needed.

Friends exploring Chinatown on a sunny day

You won’t get “off the beaten path”

This is a super valid concern because most stuff you find online doesn’t help you experience London like a local. And if that’s the kind of trip you’re after, you’ll want to find an itinerary to follow that is written by Londoners and includes those “hidden gems”, or if you’re making your own itinerary, you want to find recommendations that come from locals.

Our London Itineraries are a mix of both the most popular attractions and local things to do, see and eat. If you want to stay away from ALL of the city’s most famous attractions, then this isn’t for you, but if you want a really good mix of them with “off the beaten path” spots, it will work wonders!

We hope this has helped you with some of your reservations about using an itinerary. Make your own, find a GOOD one online, or follow our London Itineraries, for a better London experience (trust us!)

Jessica Dante

Jess is the founder of Love and London, an online travel guide that helps London tourists to visit London like they live there. She's been featured in Refinery29, Forbes, BBC Radio 2, HuffPost, and more. Jess is also a sustainable and ethical travel advocate.

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