Skip to main content

If you’re visiting London and are keen to have a relaxing experience while also experiencing the best of the city, following one of the free London itineraries you can find online might not be the best idea. Here’s why.

A tourist being taken around London by a local, which can only be experienced by purchasing our London itineraryThey’re often written by visitors, not a Londoner

When we are on Pinterest we quite often see itineraries like “48 hours in London” or “What to do in London in 3 Days”, and when we look into who’s written them, it’s often by someone who visited London once, for a few days, and it’s the itinerary they happened to somewhat follow.

The problem with that is that visitors who only spend a few days in London don’t know the ins and outs of the city like locals do. A local can tell you how to avoid Oxford Street (which gets STUPID busy), when you’ll need some change for a public toilet, and which location of a restaurant has a better vegetarian offering.

We’ve lived in London for many years, so we know all of the small details that visitors often glance over, and we pass this knowledge along to our community, and have done so in our London Itineraries.

A tour guide showing visitors the House of Parliament from a generic spot in LondonThey’re generic

Honestly… you get what you pay for. Many free itineraries are pretty basic and just walk you through some of the most “obvious” London sights, with a plan that could have been made by someone who’s not actually been to London but is just decent at operating Google Maps…

Friends taking a selfie with the Tower Bridge from a hidden spot included in our London itineraryThey don’t account for different tastes and budgets

Free itineraries are very linear, they don’t account for the fact that you can’t eat gluten, are on a budget, or don’t like museums. How enjoyable is it to follow an itinerary that takes you to the National Gallery for three hours? Even if the itinerary is free, you’ll still spend loads of time doing research to fill in the blanks of the things you don’t want to do, see or eat.

We did the opposite with our London Itineraries; from the start, we created them with alternatives so that people with different tastes, budgets and desired travel paces could all use them to the fullest.

Boisterous Borough Market on a busy dayYou’re not getting a local experience

If you’re keen to experience the more local side of London, free online itineraries might not help with that. Quite often, they recommend a ton of major sights to see, without anything unique, and they also don’t provide locally-loved food options.

This is a big point… if you want to eat well when you’re exploring London, you need to know of places to go ahead of time when you’re in very “touristy” areas like Westminster, Tower Hill, and Leicester Square just to name a few. Those areas are chock-full of chain restaurants that are either overpriced or serve terrible food (or both.)

In between seeing some of our London’s most loved sights, we’ve recommended smaller, locally-loved things to do, as well as provided tons of great, hidden-gem food options in our London Itineraries.


A tourist using a generic London itinerary to explore the city They’re hard to use when on-the-go

Online itineraries, well, they stay in the browser. So you either have to save the webpage to your phone, or write down the recommended itinerary, in order to follow it when you’re actually in London. The problem is getting from place to place. It will take you quite some time to open Google Maps and figure out how to get to each place on the list. Then you have to get there, and that could take ages if the writer didn’t account for travel time between each spot.

Ideally you want to use an itinerary that has a digital map, or you can make one yourself. That way you can easily navigate from one spot to the next with just your phone, and if you decide to go off the general path a bit, you can easily get back to where you need to be.

Our London Itineraries all have a Digital Map included, which helps you follow the itinerary each day, plus also shows you which of our recommended food spots are near to you when your tummy starts to rumble, and we’ve even pinpointed where public toilets are along the route.

Free London itineraries can be helpful, but now you know some of the pitfalls behind using them, and why they could hinder your London experience.

Jessica Dante

Jess is the founder of Love and London, an online travel guide that helps London tourists to visit London like they live there. She's been featured in Refinery29, Forbes, BBC Radio 2, HuffPost, and more. Jess is also a sustainable and ethical travel advocate.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.